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Monthly Archives: April, 2011

Magic – Start and finish with a bang!!

Just allow me to start talking about presentations first, then about magic…
Yes I will tell you about one of my most devouring hobby: Street magic and how I’ve been using my marketing skills to enhance all my effects.
I’ve been doing marketing presentations for some time, now…
People’s attention span is fluctuating.
The attention span peaks at several [...]


It’s not bullshit. It’s improvisation.

I recently did an improv show. The poster above was the one advertising for our show.
Improvisation is one of my passions. It’s like living on the edge of reason.
What is improv?
Improv is the constant challenge of coming up with a show inspired from a random word given by the audience within 30 seconds. With the [...]


Shit sandwich – Praise burger

The good thing with marketing people is that they will always try to pass their messages in the best, sweetest possible way.
I often give feedback on presentation techniques given by engineers.
How do you understand what’s really behind the words of a marketeer?
Here’s a few tips on how to interpret those words:
1) “You were perfect.”
- [...]