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Author Archives: Vinh

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

See on Scoop.it – Persuasion and influence
Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?
 
Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.
 
And [...]

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How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)

See on Scoop.it – Persuasion and influence
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
See on socialmediatoday.com

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The secret psychology of effective social media relationships

See on Scoop.it – Persuasion and influence
The psychology of social media marketing 
SUMMARY: Social media marketing works because people are most invested in the relationships they’ve taken an active role in nurturing, Fausto Mendez writes. “This social media-based relationship between a brand and a customer isn’t as strong as the connection between two real people, but [...]

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How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)

See on Scoop.it – Persuasion and influence
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
See on socialmediatoday.com

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Writing my book

Hello world.
I’ve started writing again.
It’s exhilerating. But it’s long.
I had written a book, when I was still a highschooler. It was a big sci-fi manuscript. Never got published.
I can tell you I’ve tried.
This time, it’s sci-fi again. I’ve taken much more time to make my text legible. My marketing mind thinks about litterature positioning. I [...]

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It’s the same, but it’s different.

Innovation.
That single word is supposed to bring sustainable competitive advantage to your company.
Investors start to drool when they hear this word… And they start packing when they hear that it is unproven and that it is risky. That is true.
So let’s put the √©quation down: Something that looks new + Something that is proven = [...]

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Sorry, it’s a work thing… or a family thing

When you are completely focused on your job every day of the work week, you start to develop certain processes that might even follow in other areas of your life.
For me, those areas are marketing and customer service. Marketing and customer service are everywhere.
What happened to me, during Patrick and Severine wedding.
During their wedding, [...]

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Entrepreneurship in a big company

Since I came back from my leap year creating my company 2 years ago, I still have some nostalgia about the good ol’ time when I was entrepreneur. The world was a blank notepad with a story to be written on.
I had million of ideas to create revenue streams, new advertizing ideas and even small [...]

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Magic – Start and finish with a bang!!

Just allow me to start talking about presentations first, then about magic…
Yes I will tell you about one of my most devouring hobby: Street magic and how I’ve been using my marketing skills to enhance all my effects.
Presentations
I’ve been doing marketing presentations for some time, now…
People’s attention span is fluctuating.
The attention span peaks at several [...]

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It’s not bullshit. It’s improvisation.

I recently did an improv show. The poster above was the one advertising for our show.
Improvisation is one of my passions. It’s like living on the edge of reason.
What is improv?
Improv is the constant challenge of coming up with a show inspired from a random word given by the audience within 30 seconds. With the [...]

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