Author Archives:
Writing my book
Hello world.
I’ve started writing again.
It’s exhilerating. But it’s long.
I had written a book, when I was still a highschooler. It was a big sci-fi manuscript. Never got published.
I can tell you I’ve tried.
This time, it’s sci-fi again. I’ve taken much more time to make my text legible. My marketing mind thinks about litterature positioning. I [...]
It’s the same, but it’s different.
Innovation.
That single word is supposed to bring sustainable competitive advantage to your company.
Investors start to drool when they hear this word… And they start packing when they hear that it is unproven and that it is risky. That is true.
So let’s put the équation down: Something that looks new + Something that is proven = [...]
Sorry, it’s a work thing… or a family thing
When you are completely focused on your job every day of the work week, you start to develop certain processes that might even follow in other areas of your life.
For me, those areas are marketing and customer service. Marketing and customer service are everywhere.
What happened to me, during Patrick and Severine wedding.
During their wedding, [...]
Entrepreneurship in a big company
Since I came back from my leap year creating my company 2 years ago, I still have some nostalgia about the good ol’ time when I was entrepreneur. The world was a blank notepad with a story to be written on.
I had million of ideas to create revenue streams, new advertizing ideas and even small [...]
Magic – Start and finish with a bang!!
Just allow me to start talking about presentations first, then about magic…
Yes I will tell you about one of my most devouring hobby: Street magic and how I’ve been using my marketing skills to enhance all my effects.
Presentations
I’ve been doing marketing presentations for some time, now…
People’s attention span is fluctuating.
The attention span peaks at several [...]
It’s not bullshit. It’s improvisation.
I recently did an improv show. The poster above was the one advertising for our show.
Improvisation is one of my passions. It’s like living on the edge of reason.
What is improv?
Improv is the constant challenge of coming up with a show inspired from a random word given by the audience within 30 seconds. With the [...]
Shit sandwich – Praise burger
The good thing with marketing people is that they will always try to pass their messages in the best, sweetest possible way.
I often give feedback on presentation techniques given by engineers.
How do you understand what’s really behind the words of a marketeer?
Here’s a few tips on how to interpret those words:
1) “You were perfect.”
- [...]
Radical honesty. Try it.
What’s wrong with saying what you want?
- Hi. By the way, don’t tell me what you did this week-end… I don’t care.
- Hi. You must be underaged and have some father issues. Would you fancy some intercourse in the men’s room?
- Hi. I don’t really know what I am doing here. My boss told me [...]
Big bonus = Poor performance
At Airbus, employees get put in 3 categories:
- High performers exceeding expectations
- Medium performer meeting expectations
- Low performers with results below expectations.
Following the ratings your manager gives you, your bonus is impacted likewise.
However, recent studies have shown that higher incentives created poorer performance !
And what people really wanted were:
Autonomy. Mastery. Purpose.
To know more about that, [...]
2 great videos on excessively bad use of powerpoint
During today’s training on argumentation and public speaking, we have been shown some very good videos on powerpoint.
The first one is a very classic description of a bad use of powerpoints.
-pointless animations
-confusing acronyms
-useless charts
-overuse of bullet points… (errrrrrm)
It is a Don MacMillan video (ex Engineer) who is now a comedian – he still calls himself [...]
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