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Monthly Archives: October, 2011

It’s the same, but it’s different.

Innovation.
That single word is supposed to bring sustainable competitive advantage to your company.
Investors start to drool when they hear this word… And they start packing when they hear that it is unproven and that it is risky. That is true.
So let’s put the √©quation down: Something that looks new + Something that is proven = [...]

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