That single word is supposed to bring sustainable competitive advantage to your company.
Investors start to drool when they hear this word… And they start packing when they hear that it is unproven and that it is risky. That is true.
So let’s put the équation down: Something that looks new + Something that is proven = remarketing an old concept. I enclosed a picture of what I have on my desk.
That reminds me that I work in a very competitive industry where we dont see the world in black and white, where we dont just copy one another.