See on Scoop.it – Persuasion and influence
The psychology of social media marketing
SUMMARY: Social media marketing works because people are most invested in the relationships they’ve taken an active role in nurturing, Fausto Mendez writes. “This social media-based relationship between a brand and a customer isn’t as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads,” Mendez writes.
See on smartblogs.com
| 
| 
| 
| 
| 
| 
Vinhly – Fresh vinhlys on Mondays and Thursdays