Category Archives: Business
Radical honesty. Try it.
What’s wrong with saying what you want?
- Hi. By the way, don’t tell me what you did this week-end… I don’t care.
- Hi. You must be underaged and have some father issues. Would you fancy some intercourse in the men’s room?
- Hi. I don’t really know what I am doing here. My boss told me [...]
Big bonus = Poor performance
At Airbus, employees get put in 3 categories:
- High performers exceeding expectations
- Medium performer meeting expectations
- Low performers with results below expectations.
Following the ratings your manager gives you, your bonus is impacted likewise.
However, recent studies have shown that higher incentives created poorer performance !
And what people really wanted were:
Autonomy. Mastery. Purpose.
To know more about that, [...]
2 great videos on excessively bad use of powerpoint
During today’s training on argumentation and public speaking, we have been shown some very good videos on powerpoint.
The first one is a very classic description of a bad use of powerpoints.
-pointless animations
-confusing acronyms
-useless charts
-overuse of bullet points… (errrrrrm)
It is a Don MacMillan video (ex Engineer) who is now a comedian – he still calls himself [...]
Persistence vs perseverance
I really consider Philippe as being one of the misunderstood geniuses of modern times.
He’s a friend of mine.
One of the only guys who lived in a messier place than me. He always lived by his own rules and seems to understand only facts. The only things I’ve seen him taking interest in, are drinking beer [...]
How to sell start-up consulting services
Here’s a presentation I put together for fun.
The imaginary company that produced this presentation is EQ. Another name might have slipped in here and there.
Enjoy!
(use the menu on the bottom left, to view fullscreen)
Business process for entrepreneurship
A personal touch
Marketing differenciation is at the root of value.
Frankly speaking, I have nothing new to offer.
Everything’s been said, done. And even then, a mere 100 000 people will still do it. Sometimes putting a little spin on it, to give it a different perspective.
Becoming a marketing millionaire is one of those competitive niche markets, where one [...]
Time to market. Multiply by 3.
Bang!
“It’s going to be ready tomorrow. It’s going to be huge. Massive.”
Your product is going to be on the market and you are going to finally make it come true. Success is finally here, at arm’s reach.
Let’s rewind…
A year ago, the tightest planning, however realistic was: 3 months top!
And a year later, with moist forehead [...]
Marketing your competitor.
Common practice would make you believe that you should NEVER talk about your competitor.
Yeah, why would you make your prospect think about an alternative?
That’s true. Quick impulsive buying should be made easy, and prospects should be streamlined into customers.
However, when it comes to B2B marketing, people are offered choice and tend to make more rational [...]
The manga industry. A proven benchmark for customer satisfaction.
Naruto. Bleach. Prince of tennis. All those mangas are world famous manga.
I, myself, am a true fan of what now is part of the japanese pop-culture: the manga litterature (40% of manga litterature).
Here, in the western part of the world, we only get to see the success stories… But many struggling mangakas (manga authors) are clinging [...]
Everybody can get rich, so they say.
First, let me remind you of my objective – Being a millionaire at 30.
Evaluating all my asset, I have bought a few stocks 2 years ago, and the crisis struck. Should I also tell you that I borrowed that money?
Left with only 60% of that, a smile is still on my face.
As well I invested [...]
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