Monthly Archives: February, 2014
The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain
See on Scoop.it – Persuasion and influence
Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?
Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.
And [...]
How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)
See on Scoop.it – Persuasion and influence
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
See on socialmediatoday.com
The secret psychology of effective social media relationships
See on Scoop.it – Persuasion and influence
The psychology of social media marketing
SUMMARY: Social media marketing works because people are most invested in the relationships they’ve taken an active role in nurturing, Fausto Mendez writes. “This social media-based relationship between a brand and a customer isn’t as strong as the connection between two real people, but [...]
How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)
See on Scoop.it – Persuasion and influence
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
See on socialmediatoday.com
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