Category Archives: Marketing
2 great videos on excessively bad use of powerpoint
During today’s training on argumentation and public speaking, we have been shown some very good videos on powerpoint.
The first one is a very classic description of a bad use of powerpoints.
-pointless animations
-confusing acronyms
-useless charts
-overuse of bullet points… (errrrrrm)
It is a Don MacMillan video (ex Engineer) who is now a comedian – he still calls himself [...]
Marketing your competitor.
Common practice would make you believe that you should NEVER talk about your competitor.
Yeah, why would you make your prospect think about an alternative?
That’s true. Quick impulsive buying should be made easy, and prospects should be streamlined into customers.
However, when it comes to B2B marketing, people are offered choice and tend to make more rational [...]
Reply rates on dating websites : Marketing is everywhere.
Yes, Marketing is everywhere. That would be a given for a marketing millionaire mindset.
So what happens when you go on a dating website?
You try to market yourself as a decent single person, and you want to optimize your chance of success by choosing the right target and presenting yourself the best way.
OkCupid gave access to [...]
The manga industry. A proven benchmark for customer satisfaction.
Naruto. Bleach. Prince of tennis. All those mangas are world famous manga.
I, myself, am a true fan of what now is part of the japanese pop-culture: the manga litterature (40% of manga litterature).
Here, in the western part of the world, we only get to see the success stories… But many struggling mangakas (manga authors) are clinging [...]
Getting information for decision
2 hours.
Important Airbus meeting, and I have to meet an expert.
Two issues on my mind:
- How to get the information to make the proper decision
- How not to loose credibility
There are some simple recipes that can get you prepared right on time.
Write down what you know
Make mind maps and throw down some keywords that come [...]
3 is the magic number.
Tell you what…
3 is the magic number.
I am talking about marketing, off course.
When you want to prove something and that you come up with 3 examples, you will get away with it. It’s a number your mind can easily grasp and gives a feeling of wholeness.
Ex:
You should buy a new cell phone:
-Your old phone looks [...]
vinhly.com is an educational blog!
Incredible, just click on the link to the whole exam, if you don’t believe it.
2008.You are in front of your copy for “culture générale”.You just had to give your thoughts about Science & Vie et L’Express articles.Guess, what question number 4 is?
Question 4 : Commentez par votre opinion personnelle et pour chacun des paragraphes l’idée [...]
Is lifestreaming lazy blogging?
A few days ago, I acquired the new HTC Dream. ( aka the google phone).
In a few clicks, I could upload a picture on my blog, make up a one sentence post.
All that is a little slice of my life.
- A few thoughts caught on the fly.
“I think we should stop pretending we’re productive, when [...]
Controlling the information in an open culture
The culture of openness is clearly the trademark of Web2.
Being open is cool. You share everything and people help you get idea about everything.
You turn your customers into salesmen… and in a split seconds the whole world knows about you.
Just because you show you are human and you can make mistakes.
Just because you talk to [...]
The story of the Tadaa logo
You guys must know that I have been outsourcing a lot with my previous company.
Just for fun, I compiled a small presentation about how we came up with the logo.We worked a lot with that argentinian company and came up with something pretty cool.I liked the funny robot, and mostly I really liked to put [...]
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