Category Archives: Uncategorized
Sorry, it’s a work thing… or a family thing
When you are completely focused on your job every day of the work week, you start to develop certain processes that might even follow in other areas of your life.
For me, those areas are marketing and customer service. Marketing and customer service are everywhere.
What happened to me, during Patrick and Severine wedding.
During their wedding, [...]
How to sell start-up consulting services
Here’s a presentation I put together for fun.
The imaginary company that produced this presentation is EQ. Another name might have slipped in here and there.
Enjoy!
(use the menu on the bottom left, to view fullscreen)
Business process for entrepreneurship
Creativity rush
Like a sugar rush running through my veins, I can recall some exact moments when creativity sparkled unusual activity in my brain. (and I miss it)
- I had the idea of the TADAA algorithm, which kept me awake all night. I was modelling the system, I was imagining the business plan, the marketing pitch… and the morning I [...]
Brahim’s way to become a millionaire
Brahim is a friend of mine.
We went to the same engineering school.
Brahim never talked about becoming a millionaire. But he’s on the fast track to becoming one.
Let’s rewind a bit.
Back when I was in Supaero (engineering school), most people were fated to work for Airbus or any of its supplier.
Some of us, wanted to do [...]
A personal touch
Marketing differenciation is at the root of value.
Frankly speaking, I have nothing new to offer.
Everything’s been said, done. And even then, a mere 100 000 people will still do it. Sometimes putting a little spin on it, to give it a different perspective.
Becoming a marketing millionaire is one of those competitive niche markets, where one [...]
Time to market. Multiply by 3.
Bang!
“It’s going to be ready tomorrow. It’s going to be huge. Massive.”
Your product is going to be on the market and you are going to finally make it come true. Success is finally here, at arm’s reach.
Let’s rewind…
A year ago, the tightest planning, however realistic was: 3 months top!
And a year later, with moist forehead [...]
Marketing your competitor.
Common practice would make you believe that you should NEVER talk about your competitor.
Yeah, why would you make your prospect think about an alternative?
That’s true. Quick impulsive buying should be made easy, and prospects should be streamlined into customers.
However, when it comes to B2B marketing, people are offered choice and tend to make more rational [...]
Everybody can get rich, so they say.
First, let me remind you of my objective – Being a millionaire at 30.
Evaluating all my asset, I have bought a few stocks 2 years ago, and the crisis struck. Should I also tell you that I borrowed that money?
Left with only 60% of that, a smile is still on my face.
As well I invested [...]
Getting information for decision
2 hours.
Important Airbus meeting, and I have to meet an expert.
Two issues on my mind:
- How to get the information to make the proper decision
- How not to loose credibility
There are some simple recipes that can get you prepared right on time.
Write down what you know
Make mind maps and throw down some keywords that come [...]
3 is the magic number.
Tell you what…
3 is the magic number.
I am talking about marketing, off course.
When you want to prove something and that you come up with 3 examples, you will get away with it. It’s a number your mind can easily grasp and gives a feeling of wholeness.
Ex:
You should buy a new cell phone:
-Your old phone looks [...]
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