Category Archives: Uncategorized
The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain
See on Scoop.it – Persuasion and influence
Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?
Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.
And [...]
How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)
See on Scoop.it – Persuasion and influence
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
See on socialmediatoday.com
The secret psychology of effective social media relationships
See on Scoop.it – Persuasion and influence
The psychology of social media marketing
SUMMARY: Social media marketing works because people are most invested in the relationships they’ve taken an active role in nurturing, Fausto Mendez writes. “This social media-based relationship between a brand and a customer isn’t as strong as the connection between two real people, but [...]
How Leading Edge Firms Measure Influencer Marketing (And How You Can, Too)
See on Scoop.it – Persuasion and influence
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand.
See on socialmediatoday.com
Sorry, it’s a work thing… or a family thing
When you are completely focused on your job every day of the work week, you start to develop certain processes that might even follow in other areas of your life.
For me, those areas are marketing and customer service. Marketing and customer service are everywhere.
What happened to me, during Patrick and Severine wedding.
During their wedding, [...]
How to sell start-up consulting services
Here’s a presentation I put together for fun.
The imaginary company that produced this presentation is EQ. Another name might have slipped in here and there.
Enjoy!
(use the menu on the bottom left, to view fullscreen)
Business process for entrepreneurship
Creativity rush
Like a sugar rush running through my veins, I can recall some exact moments when creativity sparkled unusual activity in my brain. (and I miss it)
- I had the idea of the TADAA algorithm, which kept me awake all night. I was modelling the system, I was imagining the business plan, the marketing pitch… and the morning I [...]
Brahim’s way to become a millionaire
Brahim is a friend of mine.
We went to the same engineering school.
Brahim never talked about becoming a millionaire. But he’s on the fast track to becoming one.
Let’s rewind a bit.
Back when I was in Supaero (engineering school), most people were fated to work for Airbus or any of its supplier.
Some of us, wanted to do [...]
A personal touch
Marketing differenciation is at the root of value.
Frankly speaking, I have nothing new to offer.
Everything’s been said, done. And even then, a mere 100 000 people will still do it. Sometimes putting a little spin on it, to give it a different perspective.
Becoming a marketing millionaire is one of those competitive niche markets, where one [...]
Time to market. Multiply by 3.
Bang!
“It’s going to be ready tomorrow. It’s going to be huge. Massive.”
Your product is going to be on the market and you are going to finally make it come true. Success is finally here, at arm’s reach.
Let’s rewind…
A year ago, the tightest planning, however realistic was: 3 months top!
And a year later, with moist forehead [...]
Vinhly – Fresh vinhlys on Mondays and Thursdays
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