Category Archives: Entrepreneurship
Persistence vs perseverance
I really consider Philippe as being one of the misunderstood geniuses of modern times.
He’s a friend of mine.
One of the only guys who lived in a messier place than me. He always lived by his own rules and seems to understand only facts. The only things I’ve seen him taking interest in, are drinking beer [...]
How to sell start-up consulting services
Here’s a presentation I put together for fun.
The imaginary company that produced this presentation is EQ. Another name might have slipped in here and there.
Enjoy!
(use the menu on the bottom left, to view fullscreen)
Business process for entrepreneurship
A personal touch
Marketing differenciation is at the root of value.
Frankly speaking, I have nothing new to offer.
Everything’s been said, done. And even then, a mere 100 000 people will still do it. Sometimes putting a little spin on it, to give it a different perspective.
Becoming a marketing millionaire is one of those competitive niche markets, where one [...]
Time to market. Multiply by 3.
Bang!
“It’s going to be ready tomorrow. It’s going to be huge. Massive.”
Your product is going to be on the market and you are going to finally make it come true. Success is finally here, at arm’s reach.
Let’s rewind…
A year ago, the tightest planning, however realistic was: 3 months top!
And a year later, with moist forehead [...]
Marketing your competitor.
Common practice would make you believe that you should NEVER talk about your competitor.
Yeah, why would you make your prospect think about an alternative?
That’s true. Quick impulsive buying should be made easy, and prospects should be streamlined into customers.
However, when it comes to B2B marketing, people are offered choice and tend to make more rational [...]
Everybody can get rich, so they say.
First, let me remind you of my objective – Being a millionaire at 30.
Evaluating all my asset, I have bought a few stocks 2 years ago, and the crisis struck. Should I also tell you that I borrowed that money?
Left with only 60% of that, a smile is still on my face.
As well I invested [...]
The McDuck inpiration. What will you have to show for?
Back when I was 10, I wrote an essay about “La bande à Picsou.”I think that was one of my first essays on a topic that really inpired me. My mom thought it was good.
Yes. I spent a lot of time reading “Picsou magazine”, though I despised the “Mickey parade” or other disney stuff.Scrooge McDuck/Picsou [...]
The story of the Tadaa logo
You guys must know that I have been outsourcing a lot with my previous company.
Just for fun, I compiled a small presentation about how we came up with the logo.We worked a lot with that argentinian company and came up with something pretty cool.I liked the funny robot, and mostly I really liked to put [...]
Partnership is like a wedding.
Now that I have learnt from my previous mistakes in entrepreneurship, I’m trying to get a new business going.One of the mistakes I made was to work alone.It’s true that you can succeed alone. Especially if you can afford to outsource everything you can not do.
However, every little success becomes meaningless if it can’t be [...]
Building the cash machine…
I have met successful entrepreneurs. And I came up with my own understanding of getting to success.
-Define success as a set of achievable objectives.I think that’s the best way to achieve it. Low objectives mean little efforts.I remember that Calvin and Hobbes comic strip:It went like this (sorta):Calvin sees a shooting star and asks Hobbes [...]
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