Author Archives: Vinh
Shit sandwich – Praise burger
The good thing with marketing people is that they will always try to pass their messages in the best, sweetest possible way.
I often give feedback on presentation techniques given by engineers.
How do you understand what’s really behind the words of a marketeer?
Here’s a few tips on how to interpret those words:
1) “You were perfect.”
Radical honesty. Try it.
What’s wrong with saying what you want?
- Hi. By the way, don’t tell me what you did this week-end… I don’t care.
- Hi. You must be underaged and have some father issues. Would you fancy some intercourse in the men’s room?
- Hi. I don’t really know what I am doing here. My boss told me [...]
Big bonus = Poor performance
At Airbus, employees get put in 3 categories:
- High performers exceeding expectations
- Medium performer meeting expectations
- Low performers with results below expectations.
Following the ratings your manager gives you, your bonus is impacted likewise.
However, recent studies have shown that higher incentives created poorer performance !
And what people really wanted were:
Autonomy. Mastery. Purpose.
To know more about that, [...]
2 great videos on excessively bad use of powerpoint
During today’s training on argumentation and public speaking, we have been shown some very good videos on powerpoint.
The first one is a very classic description of a bad use of powerpoints.
-overuse of bullet points… (errrrrrm)
It is a Don MacMillan video (ex Engineer) who is now a comedian – he still calls himself [...]
Persistence vs perseverance
I really consider Philippe as being one of the misunderstood geniuses of modern times.
He’s a friend of mine.
One of the only guys who lived in a messier place than me. He always lived by his own rules and seems to understand only facts. The only things I’ve seen him taking interest in, are drinking beer [...]
Time. Time. Time.
28 year young.
The 27th of may was my birthday. My parents got me a brand new flat screen TV.
Now, the whole living-room sparkles with technology.
As the documentary flashes on the TV screen, memories run through my mind.
When I was a kid, I wanted to work in genetics. In a white coat, manipulating the human genome [...]
How to sell start-up consulting services
Here’s a presentation I put together for fun.
The imaginary company that produced this presentation is EQ. Another name might have slipped in here and there.
(use the menu on the bottom left, to view fullscreen)
Business process for entrepreneurship
Like a sugar rush running through my veins, I can recall some exact moments when creativity sparkled unusual activity in my brain. (and I miss it)
- I had the idea of the TADAA algorithm, which kept me awake all night. I was modelling the system, I was imagining the business plan, the marketing pitch… and the morning I [...]
Brahim’s way to become a millionaire
Brahim is a friend of mine.
We went to the same engineering school.
Brahim never talked about becoming a millionaire. But he’s on the fast track to becoming one.
Let’s rewind a bit.
Back when I was in Supaero (engineering school), most people were fated to work for Airbus or any of its supplier.
Some of us, wanted to do [...]
A personal touch
Marketing differenciation is at the root of value.
Frankly speaking, I have nothing new to offer.
Everything’s been said, done. And even then, a mere 100 000 people will still do it. Sometimes putting a little spin on it, to give it a different perspective.
Becoming a marketing millionaire is one of those competitive niche markets, where one [...]