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Marketing your competitor.
Common practice would make you believe that you should NEVER talk about your competitor.
Yeah, why would you make your prospect think about an alternative?
That’s true. Quick impulsive buying should be made easy, and prospects should be streamlined into customers.
However, when it comes to B2B marketing, people are offered choice and tend to make more rational [...]
Zoom out.
Your life sucks.
You’re stuck again on a task and it’s going nowhere.
You don’t have the information, you don’t know what you’re supposed to do, you don’t even know if what you’re being asked is remotely feasible. That is, if the e-mail you received was proper english, and not a vague one-liner saying that somebody needs [...]
Reply rates on dating websites : Marketing is everywhere.
Yes, Marketing is everywhere. That would be a given for a marketing millionaire mindset.
So what happens when you go on a dating website?
You try to market yourself as a decent single person, and you want to optimize your chance of success by choosing the right target and presenting yourself the best way.
OkCupid gave access to [...]
The manga industry. A proven benchmark for customer satisfaction.
Naruto. Bleach. Prince of tennis. All those mangas are world famous manga.
I, myself, am a true fan of what now is part of the japanese pop-culture: the manga litterature (40% of manga litterature).
Here, in the western part of the world, we only get to see the success stories… But many struggling mangakas (manga authors) are clinging [...]
Flow theory. Achieve mindfulness
Apathy (also called impassivity or perfunctoriness) is a state of indifference, or the suppression of emotions such as concern, excitement, motivation and passion. An apathetic individual has an absence of interest or concern to emotional, social, or physical life. They may also exhibit an insensibility or sluggishness.
Boredom is an emotional state experienced during periods lacking [...]
Everybody can get rich, so they say.
First, let me remind you of my objective – Being a millionaire at 30.
Evaluating all my asset, I have bought a few stocks 2 years ago, and the crisis struck. Should I also tell you that I borrowed that money?
Left with only 60% of that, a smile is still on my face.
As well I invested [...]
Getting information for decision
2 hours.
Important Airbus meeting, and I have to meet an expert.
Two issues on my mind:
- How to get the information to make the proper decision
- How not to loose credibility
There are some simple recipes that can get you prepared right on time.
Write down what you know
Make mind maps and throw down some keywords that come [...]
3 is the magic number.
Tell you what…
3 is the magic number.
I am talking about marketing, off course.
When you want to prove something and that you come up with 3 examples, you will get away with it. It’s a number your mind can easily grasp and gives a feeling of wholeness.
Ex:
You should buy a new cell phone:
-Your old phone looks [...]
Shorter sleep time = Longer life span
Yes.
Every minute you spend oversleeping brings you closer to the grave.
You thought the opposite?
Hell, wrong. You know it’s wrong because it feels too good lying in bed doing nothing.
It’s too easy staying in bed and thinking it’s good for your health.
Sleeping too much (more than 7 hours per night ) is hazardous for your health.
Don’t [...]
The McDuck inpiration. What will you have to show for?
Back when I was 10, I wrote an essay about “La bande à Picsou.”I think that was one of my first essays on a topic that really inpired me. My mom thought it was good.
Yes. I spent a lot of time reading “Picsou magazine”, though I despised the “Mickey parade” or other disney stuff.Scrooge McDuck/Picsou [...]
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