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Why do I blog?
Address simple questions with multiple answers – that’s the way of the consultant.
So what’s the point of all that?
Put my thoughts somewhere
When I have thoughts going on about some subjects, it is a real effort to formalize everything.
Making bullet points and examples. Give structure. Make some research.
And create meaning.
Finally in aout 20 minutes of work, [...]
Play asian style for success in bowling and table tennis
Every time you start a new sport, you will have to learn the basics.
Most of the classic strokes will be taught, and teachers will make sure that you accomplish the moves with the perfect and already proven method.
In bowling, the standard move is the hook.With a heavy ball, you give a curved trajectory on the [...]
How to organize your streaming schedule.
I am writing this post for you guys, who enjoy streaming videos.
Streaming a video has the major advantage of providing a fast way to view your favorite TV series or movies as compared to direct or peer-to-peer downloading.The major drawback is that it is hard to find streaming sources for old series or movies.
In fact, [...]
Audit and consulting firms use a PONZI scheme.
That’s what I came up with, based on the observation of French companies.
You must have heard about the Madoff scheme, also called pyramidal scheme or PONZI scheme.It’s been known for a long time, and the basic principle is:The last people entering the scheme pay for the others. And the system works only if more and [...]
It’s 26 year, 8 months. Do you know where your life is?
I must be asking myself too many questions.But I guess there’s nothing wrong with making a reality check and looking forward.
Let’s consider that on a theoretical point of view.
Those are the 3 pillars of life.If one of them goes bad, then your life goes bad. (3 is always a good number for marketing).
HEALTH: I’m 26. [...]
Songsmith… and then what?
You guys all know I am an algorithm fanatic.Some of you might even know I try to put everything I stumble across into an algorithm… or a process.
Lately, Raphael showed me a very interesting product of Microsoft Research.
It is supposed to be easy and simple:- You choose a rythm which makes a drum base.- You [...]
A tribute to Edward Bernays
Little known to the common folks is Edward Bernays, who is really considered to be the father of Public Relations (Propaganda).
Sigmund Freud being his uncle, he promoted a new way to reach consumers, that is, using their unconscious minds.
As I read about him, I was astonished by the number of changes Bernays had created in [...]
Snails are cool
Well. I like snails.Yes. Because they are easy to draw. They are fun to observe and their traits epitomize a way of life that I admire.
Chi va piano, va sano e va lontano.That’s something I like, because I can not do it easily.
Lay down, listen to some soothing music. Draw a snail.Become a snail.
As the [...]
Marketing the crunch : the Tag cloud
(made with wordle)
Typical Marketing the crunch sentence:” It’s more about people than about the processes. Crowd marketing is about making a message that gives the product a new look and feel. Cliches left alone can not be analyzed by the brain in a deep manner. It’s about understanding the trends changing the world and bringing [...]
Are marketing people shallow people?
It’s funny how your way of thinking changes depending of the task you have at hand.-I often go into “Creative mode”, where nothing really makes sense, and I’m positive about anything. Yes, maybe onion juice is a possible product and some people will actually like this.
But I tried to analyze my “Marketing state”. When trying [...]
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