Marketing BS

Definitely. Go Green.
The greenhouse effect is impacting our everyday life. We all know this trend.
I am not going to explain you that we are all going to be fried, and that in fact, Netherlands’red light district will be more like rows of aquariums.
Nor that penguins will go mad and attack people. We all know that.

Do you feel guilty?
Well you should not. You did not know, and nobody told you except hippies and that guy claiming that the end was near. Who could have told they were right?
Are you going to trust Rael and begin to build an embassy to welcome the extraterestrials? No.

Now is different. People realize that what they are doing has an impact on the future.
That’s a huge marketing opportunity. Green Marketing really works because it makes people feel guilty.
“You are not a GreenCar user? If not, you are killing the birds, the earth, your children and their children (Ok let’s assume they grow old enough to have children and leave them orphans). You are definitely a horrible person.”
Guilt is such a powerful driver, it could drive your car.

How to ge beyond that ? Use it to your advantage.
Always put a “sustainable development” part in your business plans, or in your casual talks. People like it, it is very responsible talk, and you are indeed a very likeable person.
Ask people to drive you to work and back. You already sold your car, and you lower your carbon emission this way.
“It does not really matter, we are all gonna die.” is a good catch phrase. Quite unusual, but works well with girls and various audience. It creates a pause where you can actually pass a message. (use the bridging technique.)

Example:
“It does not really matter, we are all gonna die.”
Begin bridge.
“Yes, we are going to die. Green house effect is creating heat waves, which make the north pole melt, so that the sea is going to flood all the land. Living creatures will gather on the few parts left in a terrible compact crowd, and fight for survival. I wonder what is worse, being killed by the heat or the flood.
End of bridge.
“By the way, fancy a drink?”

I would finish that post by a thoughtful thought:
“Think of the children!”

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