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Protect Your Brand!

A friend of mine learnt that his name has been googled by his girlfriend’s aunt before they met.
In that case, what do you want to appear as results?
I do not want some stupid posts or compromising pictures of me being displayed, – if there were such things…
I would like to choose what my image would be. A picture of me wearing a suit and a nice tie, with a nice headline such as “Corporate Marketing“. That would be nice.

Now, how can you convince anyone that his mediatic image is important?
(“Blogging is for losers”-”Go get a real life”-type of person)
I will choose that person, make a fake e-mail adress with his name.
Then buy his domain name, put a fake offending porn blog with his picture on the banner.
Updating his site regularly with the worst content ever, create a fake profile on This way, it would be well referenced.
Then I will post on other people’s blog and insult them. Every comment will go to his fake mailbox, but automatically forwarded to the real one.

Over time, I guess anyone will be ready to pay to keep the last bit of credibility that remains.
Then I guess we can question the sustainability of that business model.
See you next post.

Good night and good luck.

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4 Comments to "Protect Your Brand!"

  1. n3o's Gravatar n3o
    October 4, 2007 - 8:30 pm | Permalink

    OMFG you’re a bitch !

    or not…

  2. Vinh's Gravatar Vinh
    October 5, 2007 - 8:07 am | Permalink

    Hmmm. Interesting comment…
    Any further ideas?

  3. Da Scritch's Gravatar Da Scritch
    October 5, 2007 - 7:26 pm | Permalink

    And, as French citizen, how can you sue ziki, linkedin, spock, etc…

    This is a neverending job to be sure to claim each time your identity to every 2.0 site opening in the world.

    But i’m betting there will be trials about “permissive attitude for forging and/or thiefing identity of a person”.
    Lawyers make their daily money to imaging possible damage done to another.

  4. Vinh's Gravatar Vinh
    October 6, 2007 - 9:44 am | Permalink

    Well if you consider a person like a brand, you might have a copyright on it.
    And nobody is to use a brand in which you have invested money and time to develop. It is like intellectual property.
    And yes, trials are a good way to make money, just be creative!

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