Working in the aeronautical industry, I know that going from point A to point B is not a straight and unique path. You want to take so many variables into account.
Is the trip long? Am I going to be there on time and are you sure of that? Am I going to die during the trip? How can I make good use of that trip time? Can I cancel the trip at the very last moment? It goes on and on…
Modularity is the concept behind all that (before we discover teleportation of course). each mean of transportation has its benefits and drawbacks. In France, we are very lucky to have the French Railway(SNCF), which has extensive coverage, good frequency and interesting fares. Air France is threatened by that competition and also by the Low Cost carriers (Easyjet is now going to Lyon-Toulouse and Bordeaux-Lyon!).
Those three possibilities – I will not talk about hitchhiking- have different parameters, but you would choose according to the ones you are most sensitive too.
Interesting enough, SNCF is marketing train as a place to meet people (” accelerateur de rencontres”) , whereas Air France focuses more on the service side. For easyjet, the driver is value for money at the expense of flexibility and additional frills.
So going from point A to point B can be complex.
There is so much to consider, and so much data… that Google is surely going to invade that juicy Market. And they clearly show their ambition.
They know how to extract and use meaningful information from complex data, they have loads of cash, and the foundators were known to have a keen interest in that matter.
Google earth is the first step linked with Google Maps (How expensive is a satellite?).
An army of Google Cars is currently roaming in America, putting everything in pictures, media…
Google Sims are going to boost their 3D rendering technology. As well GooglePhone will put a physical device in the hand of everyone so that they remain connected and get the Google reflex.
Google Transit is Google’s first answer to the transport problem. There is no worldwide coverage, not all means of transportation, but they are definitely going to be big players in the market.
People will find their tickets on Google, and maybe one day, they’ll have their own airlines with Google’s operating systems, and manufacture their own Cars and Aircraft.
The Google Phone is the first move to the physical world. But will Google survive a move to the “Real world”. Search is their core business. We all search for something don’t we.
They could go into the dating business and challenge meetic.com and match.com or adultfriendfinder.com. They could give you jobs orientation, help you search for an appartment.
Google shares are so high at the moment, financial analysts are really confident in the opportunity arising with Google.
Not only that, but Google has so much liquidity that it invests in small innovative start-ups and give them opportunity to grow. And acquires them if needed.
So what is the best path from point A to point B ?
Let me ask Google…