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Supply and demand

One of the basics of Marketing is to match Supply and demand.
1) I need a drink, I know Coke is refreshing, I want Coke.
That’s Business to Consumer or B2C, also called irrational marketing, when used car salesmen use the same ol’ pitch again and again. Or when showing a naked woman taking a shower increases dog food sales.
2) I sell tomatoes to the Heinz company.
That’s Business to Business B2B. Arguments are much more rational. Every mistake will be used to put pressure on the price, which is bottomline for the buyers whose function within their company is simply to cut cost.

You can argue there is People to People (P2P) (e-bay), but it’s still e-bay trying to get people to come and use their service.
This is one of the fundamentals of Marketing. Surprizingly, some people get carried away and forget that.
You can’t have a one-product-fits-all strategy, if you think that’s the case, then you have one product that suits nobody. People must feel they are personally addressed.
“Remember that you are unique, just like everybody”.

I’ll use a common example of supply and demand (for people who have interrest in internet business)
When you type in a query in google, you willl want to appear in the first lines. (e.g in the sponsored links section).
Some words are very demanded, such as “camera“, “laptop“, and some others are less demanded for advertizing “cowabunga“, “neutron accelerator“.
So prices for advertizing will vary depending of the moment (peak traffic), and the keyword asked.
Where do we go from there?
Looking for discrepancies between the queries made and the price of the keywords for certain markets can help you position your advertizing. If a keyword can generate a comparable revenue for a lower cost, then you should go for it.
It is always strange to see that an everyday-life action triggers so much business behind. But just remember that every business who makes money on the web, gets it some way or another from a user like you. Once you buy anything (service, item…), you participate in this whole business. You are an advertizing target.

No wonder I am so reluctant to click on commercial banners. I am always wondering if the guy really deserves my click, and 4 seconds of my attention span.

See ya…

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4 Comments to "Supply and demand"

  1. sysou's Gravatar sysou
    October 10, 2007 - 9:07 pm | Permalink

    Mais tu n’as même plus besoin de cliquer pour faire marcher le business puisqu’il y a des pubs sur ton blog! :D

  2. Vinh's Gravatar Vinh
    October 10, 2007 - 9:13 pm | Permalink

    Yes, and all the traffic typically brought me $1,72 in 2 months. It would be strange for a marketing blog not to have advertizing on it.

  3. mohit's Gravatar mohit
    October 11, 2007 - 9:24 am | Permalink

    Great blog. I really liked it. I have also created a lens in same niche. This is my first time, hope u guys like it. Here’s a brief intro: : Running your own Internet Marketing business is really the best way to make money in the world. You get to set your own hours. You can work from almost anywhere in the world. All of your efforts go towards YOUR business and YOUR success, rather than a large corporation’s. You write your own paycheck.

  4. sysou's Gravatar sysou
    October 11, 2007 - 4:47 pm | Permalink

    Une pub dans un commentaire… Ca ne rapporte rien là par contre…

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